Top50
Marketer of the Year
Grow on purpose.
Values-Driven GrowthFaith-Based Passion
Paul Lauer is a seasoned CEO who acts as a consultant, advisor, or board member advising companies on branding, marketing, messaging, mission, growth, and budgeting.
He has a proven track record of success:
$3.8B
Hollywood box office
100M
TV viewers
#1
Best-Selling Books
10M
Users on Web Platforms
Lauer can help you succeed by:
- Making the right product
- Finding the right consumers
- Creating the right marketing and distribution plan
- Building passionate, engaged audiences
Hi there,
I'm Paul Lauer. I've founded multiple companies and worked on 100+ movies, TV shows, publications, music releases and concerts, social platforms, apps and major events.
I'm best known for running the historic grass roots campaign for Mel Gibson's Passion of the Christ (a billion-dollar franchise), and other innovative, industry-changing projects.
I love sharing the “secrets” to these successes.
The stories are worth a callMy magic formula:
Don't bring a product TO a community.Bring it THROUGH the community.
Instead of asking, “How can we sell these folks?” ask, “How can we serve them?”
Top50
Marketer of the Year
I call it, “motive marketing” - creating a symphony of motivated voices within a community that reverberate and amplify each other.
Ad Age called my model “a textbook study in high-profile and below-the-radar marketing,” and awarded me Ad Age Top 50 Marketer of the Year.
The Choral Effect
Publicity
Leveraging stories and reviews from trusted media outlets.
Promotions
Activating the community through contests, give-aways, interactions.
Advertising
Ads tailored to specific audiences with tailored messaging.
Events
Concerts, tours, conferences, and screenings for exposure.
Digital
Social pages, websites, blogs and podcasts speaking within the community.
Materials
Videos, images, print, merchandise, and other engagement materials.
When these voices “sing” together, the community hears a chorus they TRUST.
Channels I'll show you how to activate:
Audiences totaling 100 million
Industry
- Development, Talent, Pitching
- Budgeting, Finance, Fundraising
- Production & Marketing personnel
- Distribution & Licensing
Social/Online
- 1,000,000 micro Influencers
- 1,000+ top influencers
- Thousands of podcasters
- Lifestyle/product fit
Faith
- 350,000 Churches/Pastors
- 1,000s of Faith Market Orgs
- 100,000,000 Weekly in Church
- Top Denominations & Ministries
Education
- 200,000 educators nationwide
- Millions of students
- Thousands of campus clubs
- Resources & teaching curricula
Niche
- Hispanic, AfAm, etc.
- Political, Military, etc.
- Seniors, Caregiving, Medical, etc.
- Custom niche segments
Celebs & Sports
- Top movie, TV, and music stars
- Top pro athletes, chaplains
- Ministries involving celebs
- 1,000,000s in youth sports
Media
- 1000s of mainstream outlets
- 1000s of faith & niche outlets
- Billions of media impressions
- Assets – releases, press room
Youth
- 1,000,000s in Boy/Girl Scouts
- 1,000,000s in Big Brothers/Sisters
- Thousands of youth leaders
- Orgs like 4-H, YMCA, etc.
“There are no money problems.
Only idea problems.”
Launch or grow your business
Answer these questions:
- Can you describe your product so that anyone can understand it?
- Do you know who your target audiences are?
- Do you know what it will cost to engage them?
- Are you sure your messaging and branding is right?
- Have you built customer relationships that will last?
I can help
Business Plans
The three keys to success:
- a winning concept
- a focused plan
- the right team
A winning business concept is a “good idea” that’s been validated by the market. Most companies fail because they plow forward without proving their business model first.
Let’s build a plan based on solid market data and positive test results. Then we can scale the company or product for success.
Marketing
In a world competing for consumers’ attention, how do you make your product stand out from the rest?
It’s all about the “story” you tell, and I’ve spent two decades in Hollywood, where story is king. I help you focus your product story into compelling presentations that engage clearly defined audiences.
I show you how to create direct-to-consumer campaigns as well as channel partner programs through value-added resellers, corporate resellers, and partnerships.
Business Development
Partnering is one of the quickest ways to success. Standing on other companies’ shoulders can put your company above your competitors.
Sometimes it is not what you know, it’s who you know — and knowing which relationships are actually win-win.
I help you find the right companies for genuine strategic partnerships that lead to large sales with minimum effort.
Sales
When the right idea has the right marketing plan aimed at the right audience, sales are a lot easier.
But long-term success requires adapting to trends, adding value, and reducing costs where possible.
Always survey what’s working and what’s not. Are you selling the right product at the wrong time, or with the wrong approach?
I help you self-examine for effective change.
Client Comments